HomePay - Streamlining Home Loan Applications for Builders and Buyers

Josh Morse approached Sfera Studio seeking a solution to streamline the manual work involved in managing leads and connecting builders and buyers. The current operation was not scalable, and Josh realized the need for a more efficient and automated system to handle the growing number of users. After an initial consultation with Sfera Studio, Josh was impressed by the proposed solution centered around Webflow. The plan resonated with his vision for HomePay, and he decided to proceed with the collaboration.

The development process began with establishing a style guide and wireframe to guide the frontend development in Webflow. The team at Sfera Studio worked closely with Josh to understand his requirements and ensure the platform's visual style aligned with HomePay's brand identity. Concurrently, custom functionality was developed to support user account management with Memberstack, enabling builders and buyers to sign up and access the platform's features.

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One of the key challenges was integrating Pipedrive for form submission, which required collaboration with a specialist team. The team also implemented a custom multi-step form to streamline the application process for builders and buyers. Project progress was tracked using Trello, with regular communication via Loom and Google Meet to ensure alignment with Josh's vision.